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About Matutine

Founded in 2024 by Creative Director Anna Kush, Matutine is a contemporary womenswear brand, the ethos of which is rooted in refined minimalism and a reverence for sophistication. With a structured yet sensual take on modern elegance, we craft pieces that blend sculptural silhouettes with fluid tailoring. Each garment is designed to feel both essential and elevated, with a focus on crisp lines and flowing textures that move effortlessly with the body. Through the intentional play of structures and softness, fluidity and form, our brand embraces presence in precision and embodies calm confidence of the women it is inspired by. Our vision centres on merging global trends and contemporary classics that transcend time. Through Matutine we celebrate female empowerment through style, and seek to enrich your functional wardrobe with pieces that feel purposeful, poetic and deeply personal. All Matutine pieces are produced entirely in-house at the brand’s atelier using the highest quality fabrics, where craftsmanship and control over every detail is our highest priority. This hands-on process allows for a deeper connection between design and execution- garments are not simply made, they are sculpted, refined, and brought to life with care and intention.

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