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About Media City Scientific

Media City Scientific aims to transform cell culture for more consistent and human-relevant science. Our first product, FRS Pioneer, is a chemically defined and animal component free supplement delivering reliable growth and conserving signalling for immortalised cells, without the variability of fetal bovine serum. Visit our website today to get early access to FRS and remove FBS from your cell culture. Why are we so keen to see scientists' dependence on FBS eliminated? The use of FBS is ubiquitous in cell culture research. FBS is harvested from cow fetuses, with one fetal cow yielding up to one standard 500mL bottle of FBS. With worldwide demand at a staggering 500,000 litres per annum and climbing, that's a lot of dead cows. FBS isn't just ethically contentious, it's also expensive, with prices having increased by over 300% in recent years. It's not ideal for scientific research either. FBS is an animal-derived product, so it varies between batches and is subject to contamination. There is a large body of research indicating FBS considerably influences the behavior of cells in culture, affecting the consistency and reliability of important research, as well as scientists' ability to translate their results into the clinical space.

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