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About Merit

Merit is a strategic consultancy and Market Invention Company that focuses on how business strategy lives in the context of short-, medium- and long-term brand activation. Meaning, Merit is not your normal agency. Merit’s philosophy is based on CEO Adam Vasquez’s book, Toothfish: The Origin of Markets. Buy it on Amazon. Or, contact us and we’ll get you a copy. As Merit works with clients to maximize short-term marketing (ROI) with design and omnichannel creative and media resources, we simultaneously work on systematic positioning for medium- and long-term sector leadership. Think of it as challenger marketing on steroids. Visualize it by an X in comparative categorical Google interest and market share. The process is called Market Invention. It is based in economics and lives at the intersection of strategy and inventive creative. There! We buried the lead. Market Invention’s impact means clients stop competing in old, crowded spaces and create markets where they lead. The marketing then shifts from challenger to leadership principles, where copycats literally fuel and validate sector leadership. A commitment to lifetime learning is required to work here. So clients who themselves become inspired with possibility, based on current and predictive trend research, do well here. Nothing we recommend is a risk, but we DO challenge clients, as we challenge ourselves, to make big moves. We are practical, as in “no BS,” so we appreciate clients who know the differences between fluff and action, and spin and authenticity. We make the C-suite look good, like visionaries. If you are or know of someone who themselves are visionaries or someone who simply does not want to maintain a cash cow, we’d love to talk. MERIT EAST | Harrisburg, Philadelphia + Washington, DC MERIT MIDWEST | Milwaukee, WI A Chief Marketer Top 200 Marketing Agency of 2022

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