milaura

About milaura

Milaura is an international fashion brand offering, timeless, effortless, no-logo elegance, peppered by ironic and playful touches. Established in 2015 by Laura Poretti, who features a 30-year experience in the fashion merchandising and design sector, Milaura found its first expression in a sort of cabinet of curiosities located in the heart of Brera. The store quickly became a hip shopping destination in Milan thanks to the unique and exclu- sive brand mix, which reflects Laura’s passion for the research of new labels and products. A declaration of love and trust to its city, Laura combined Milan with her own name creating the Milaura - Milano Dress Code brand with the desire to bring the Milanese aesthetic, filtered by her personal lens, around the world. Ready-to-wear, accessories and gadgets, which, while preserving the specific identity of each brand scouted by Laura across the globe, translate a merchandising strategy enabling Laura to offer in her store only items which are in line with the Milaura signature style: modern, elegant and playfully eccen- tric. Along with 250 international brands, Laura presents her Milaura capsule collection, including women’s wear staples designed for every occasion. In 2019, Milaura brought her company to the next level by opening a large 450 mq store located on Corso Garibaldi, right in front of the former location. More then just a store, the new Milaura venue is a platform to launch new brands and a dynamic, bubbling meeting point where guests can discover new projects and experiment with fashion.

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