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About Mindlab

At Mindlab, we specialise in uncovering the true drivers of consumer behaviour by measuring gut feelings and intuitive perceptions. Our mission is to empower clients to make better-informed decisions and connect more effectively with their consumers. We offer services such as brand research, AI powered qual at scale, pricing research, pricing research, category reviews, behaviour change strategies, purchase decision hierarchy analysis, and packaging testing. Our core values emphasize collaboration, curiosity, trust, and leadership, all aimed at delivering simple, actionable stories from complex data. Don't just take our work for it. Here's a snippet of testimonials: "Mindlab are real experts in their field. Any challenge you throw at them they can get to the heart of quickly and are able to explain in human language, which I found very refreshing. The accuracy and implicit nature of their methodology is so strong, a truly enlightening and enjoyable experience. Our brand director on the project even described the debrief as the best they’d ever seen across any methodology in their career. I wouldn’t hesitate to work with them again. Nadia | Bombay Sapphire Global Insight Director "The team at Mindlab were really responsive and supportive and communications were great. The story was really clear in the report and feedback was actioned really quickly and effectively. We had a great working relationship and we are really happy with the results. Michelle | Insight Manager | Walgreens Boots Alliance "The report was really useful; we’ve already put the learnings in the campaign development pack. Thanks again – it’s always hit or miss when you try something for the first time and this was definitely a hit. Colin | Marketing Intelligence Manager | UBER

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