Minor Formula

About Minor Formula

WE ARE MINORFORMULA; A family of creative, forward thinking, conscientious individuals. Our mission is to find light in dark places, spread love and raise the collective consciousness. With deep roots in music, art, and street culture we have created a platform to facilitate cultural expression, curate content and collaborate with and support independent creatives. Our concepts are inspired from the lives we have lived and the world we intend to create. This feeds into our sustainably sourced clothing range, photography, music videos, graphic design, blogs, pop ups shops and events, styling and direction. Undefined by traditions of social normality, you’ll see that most of our designs are an evolution of our motif, the sacred lotus flower. This symbolises an important message for us. The lotus flower grows slowly under and out of the mud, eventually blossoming into something strikingly beautiful despite the harsh environment in which it grew. The lotus does not lose its colour. Similarly, each and every soul is encouraged to grow out of the mud, through any unfavourable circumstances, into the lotus they were destined to be. Chū yūní ér bù rǎn 出淤泥而不染 GROW OUT OF THE MUD AND KEEP YOUR COLOUR.

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