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About MINUS Cosmetics

At MINUS Cosmetics, we redefine beauty by celebrating individuality and giving everyone the creative control to express themselves. Our brand embodies "Soft Coolness," reflected in the subtle elegance of Dusty Rose and the sleek, avant -garde edge of Grey Silverness—our signature color palette. These hues capture the balance of softness and strength within every individual. Our curated products are designed to offer both functionality and style, making it easy to personalize your beauty regimen. A t the heart of our first launch is our Signature Cigarette Collection—a unique and innovative take on beauty essentials. Inspired by the iconic shape of a cigarette box, this collection features a sleek, compact case that perfectly holds our ultra -slim refillable lip glosses, travel-size perfumes, and other curated products. It’s a modern, sophisticated nod to vintage elegance, designed for those who appreciate both practicality and aesthetics. We envision a world where beauty is as unique as the person who wears it. By continuously expanding our collection, we empower you to curate your own MINUS set, making beauty simple, convenient, and uniquely yours.

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