Monarch Watch Revenue

About Monarch Watch

Monarch Watch is a nonprofit education, conservation, and research program based at the University of Kansas that focuses on the monarch butterfly, its habitat, and its spectacular fall migration. Monarch Watch was founded in 1992 by Dr. Orley "Chip" Taylor and the monarch tagging program was launched in the fall of that year. Mission Statement: Monarch Watch strives to provide the public with information about the biology of monarch butterflies, their spectacular migration, and how to use monarchs to further science education in primary and secondary schools. We engage in research on monarch migration biology and monarch population dynamics to better understand how to conserve the monarch migration. We also promote protection of monarch habitats throughout North America. Vision Statement: In recognition of the rapid loss of habitats and resources needed by monarch butterflies in the United States, Canada, and Mexico, it is clear that the preservation of the monarch migration will require stewardship by the governments and private citizens of all three countries. We all must work together to create, conserve, and protect monarch habitats. Sustaining monarch habitats will have the effect of protecting vital pollinators and other wildlife.

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