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About MOT Asia

MOT provides brands with fractional Chief Media Officers to sit inside marketing teams and take better control of their media investments. MOT’s media transformation projects for brands have delivered successful outcomes across marketing effectiveness, strategy and planning, internal and partner structures and maximising media value. MOT was first launched in Australia and has expanded to the rest of the Asia Pacific region. MOT aims to address clear issues around the increasing complexity and opacity of media that brands were struggling with and has an excellent track record of improving media outcomes for brands across multiple categories. There has been a lot of discussion in the industry recently about the need for marketers to in-house media expertise to solve complex issues around the quality and effectiveness of their media investments. Clients have also repeatedly told us about the lack of innovation on their media plans, often accompanied by pressure on resources and an over-reliance on a handful of media platforms. We work to bolster a marketer’s in-house media expertise and help them solve these problems in a rigorous and sustainable way. MOT Asia is a proud supporter of https://www.advertisingwhocares.org/ If you are a brand marketer who recognises these challenges and would like help solving them, please reach out to us. We’d love to talk to you.

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