Mungo Dunnett Associates

About Mungo Dunnett Associates

Based in Oxford, Mungo Dunnett Associates are the leading strategic and research company working in the UK schools sector. We have carried out detailed strategic research projects to strengthen or reposition the model of 294 schools, or to assess their commercial strength and market attractiveness versus their nearest competitors; worked to steer or facilitate strategic debate for 70 sets of school governors, delivered 123 Inset talks, and, most importantly, carried out 38,000 in-depth qualitative interviews with parents, providing an unchallenged perspective on the strategic and commercial issues facing our independent schools. Our work is selective, and always led personally by Mungo Dunnett. Mungo has become established as the most forensic and strategically insightful critic of the schools sector, and of individual schools’ commercial performance. He is also amongst the best-regarded speakers in the sector. In the last two years his various webinars analysing the rapid changes in the sector have been attended by over 1,300 people. Mungo works with schools in two main areas: (1) Research: forensic insight into the operational running of the school, its particular DNA, parent types and direction of travel (2) Strategy: feasibility analysis on amending the school’s model, or catchment analysis to understand your strength of local market

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