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About Music Tourism

We specialize in the development and implementation of music city and music tourism strategy. With tremendous expertise and success working with festivals, major events, venues and municipal organizations, we enhance the strategic business development potential and the economic impact of a vibrant music eco system. Music Tourism is led by, Chris Campbell, an inventive, collaborative and self-motivated music, entertainment and tourism industry professional with decades of experience in strategic planning, event acquisition and major event management. Architect of successful national bids for Country Music Week and the CCMA Awards (2016 and 2021) and JUNO Week 2019, The CMAO Awards and Festival (2017-2018, 2020, 2022) Chris was also the lead chair and principal project manager of Country Music Week in 2016 and JUNO Week in 2019. Among other events he has attracted to London, Ontario, including Folk Music Ontario (2020, 2021), he has worked with many festivals, venues and events. Formerly a Director of Marketing for Spectra Management at Budweiser Gardens, London, Ontario, he also has tremendous experience overseeing media buying, marketing and public relations for major concerts and venues.

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