New Era Financial Introductions Limited

About New Era Financial Introductions Limited

The Managing Director’s nightmare. “Our biggest client had walked away. Their budgets had changed and they were no longer prioritising our services. Another major account was teetering for different reasons. They had started to do the work in-house and couldn’t justify the budget for both an in house and external supplier of services. There were some fundamental things to address, in terms of business and sales growth. How was I going to do it? I'd spent too much time on the road serving existing clients. Our business had become too reliant on a small number of large contracts. They were demanding more and more of my time and the business wasn’t being paid for that extra time. My business was subsidising projects. Time away from the office meant that I wasn't focusing on my business I was stuck and the situation was painful. I pulled people in to help with the sales effort but they didn't last too long. I’d not been able to spend enough time on educating them about what it is we do, how we go about it and who we prefer to work with. Our sales and marketing activity has been intermittent, at best. We need a change of emphasis. Our sales momentum needs to be given a shot in the arm. To transform the business, we need a different long-term approach. A couple of quick fix platforms, promoting instant results had been tried, with no success.” The solution. Big brands keep advertising. Coca Cola, Proctor & Gamble, Unilever, Tesco, Guinness – they are all present in our consciousness, because they promote their wares across many marketing channels. And they still need to advertise, even though: • The brands are well established. • Their products are instantly recognisable. • Most of us have tried them at least once. Why? Because they need to maintain their position in a very competitive market. Therefore, it follows that, if the major brands need to keep pushing forward, we all need to keep doing the same. This is how we can help.

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