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About NEWƎRA

NEWERA is redefining how cities are managed, not just through a technological upgrade with plug-&-play devices, but with a complete paradigm shift. Today, services like lighting, traffic, security, and mobility are handled by siloed, fragmented systems. NEWERA breaks this logic by turning every streetlight into an intelligent node within a connected, dynamic urban network powered by AI and computer vision. Once deployed, our network of video sensors and edge devices becomes a strategic infrastructure asset, processing data to build a real-time digital twin of the city. This twin powers a wide array of high-impact smart services. The first activated service is Light Dynamic: the world’s first dynamic wave-based lighting system that anticipates movement. It ensures optimal visibility while delivering an average energy saving of 67.8%. The second is Traffic Intelligence: real-time AI-driven traffic management. We synchronize traffic lights, reduce congestion, and optimize travel times, eliminating unnecessary red lights when roads are empty, enabling green corridors for ambulances and emergency vehicles, and prioritizing routes for public transport and logistics fleets (Amazon, UPS, etc.). NEWERA doesn’t just make cities more efficient, it makes them safer. Our advanced video analytics detect visible weapons, suspicious behaviors, and dangerous situations, alerting authorities instantly. All of this, from a single infrastructure, at ZERO cost for councils. Finally, our system is built on a privacy-by-design foundation. No personal data is stored or shared, and all processing happens locally via edge computing.

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