Niece Motorsports
Spectator Sports • 
Salisbury, North Carolina, United States • 21-50 Employees
Company overview
| Headquarters | 3310 S Main St, Salisbury, North Carolina 28147, US |
| Phone number | +17047754804 |
| Website | |
| NAICS | 61162 |
| SIC | 794 |
| Founded | 2016 |
| Employees | 21-50 |
| Socials |
Key Contact at Niece Motorsports
Jacob Nelson
Director Of Quality Control
Niece Motorsports Email Formats
Niece Motorsports uses 2 email formats. The most common is {first name}{last name} (e.g., johndoe@niecemotorsports.com), used 66.7% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name}{last name} | johndoe@niecemotorsports.com | 66.7% |
{first initial}{last name} | jdoe@niecemotorsports.com | 33.3% |
About Niece Motorsports
For 10 consecutive seasons, Niece Motorsports has competed in the NASCAR CRAFTSMAN Truck Series, having vied for the championship for five seasons. In the 2025 season it fields the Nos. 41, 42, 44 and 45 trucks, which are supported by world-class crews. Founded by U.S. Marine Corps Veteran Al Niece, the team operates with an unmatched attitude of integrity, honor and sportsmanship. Today it is one of the lone Truck Series teams that produces every aspect of the truck in-house, including manufacturing its own chassis and bodies. From its 80,000 square foot facility in Salisbury, NC, the team is a robust build shop for its equipment across trucks, late-models, dirt cars and more. Through a mindful, tailored approach, the team provides its sponsors with a robust marketing platform, facilitating meaningful B2B and B2C relationships within the sport and to its audiences. Did you know? - NASCAR fans are the #1 most loyal of any sport, by any measure - 30% of 18-to-44 year-olds in the U.S. self-report as a NASCAR fan - 34% of Truck Series fans come from a multicultural background - More than 700 brands have sponsorships in the sport Learn more: niecemotorsports.com/partner-info
Niece Motorsports revenue & valuation
| Annual revenue | $2,138,875 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Spectator Sports industry and current estimated revenues | $6,900,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 21-50
Seniority
Employees
Employees by Department
Niece Motorsports has 12 employees across 3 departments.
Departments
Number of employees
Funding Data
Niece Motorsports has never raised funding before.
Niece Motorsports Tech Stack
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Frequently asked questions
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