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About Noogs

At Noogs, we believe sports nutrition should be both fun and functional. No more forcing down bland gels or unappetizing chews. Our energy chews are designed to taste like sour gummy candy, making them something athletes actually look forward to eating during long runs, hard workouts, or race day. We’re a woman-owned and veteran-founded company manufacturing right here in the USA. Noogs was built by a dietitian and a marathoner to make fueling fun and delicious. Our products are made with all-natural ingredients, vegan, gluten-free, and crafted for endurance athletes who want performance without sacrificing flavor. Noogs' goal is to be the fun, vibrant brand that welcomes athletes of all levels — from first-timers to seasoned pros — into a community that celebrates health, movement, and the joy of doing what you love. You can find us at major race expos across the country, in specialty running stores, and online at noogon.com, Amazon, The Feed, Fuel Goods, and Running Warehouse. Victory is Sour!

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