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About Northlight Content

Northlight Content helps B2B companies solve the disconnect between content performance and business results. While most consultants start with brainstorming, I start with data. My approach analyzes actual conversion behavior and pipeline attribution to identify which content drives qualified leads versus which content wastes resources. Founded by Ash Tarhuni, a content marketing strategist with 25+ years experience at global B2B companies including BMT Group, Truphone, and Exasol. Services include strategic messaging, content strategy development, performance management, and precision copywriting - all focused on measurable business outcomes rather than vanity metrics. I work with B2B companies frustrated by content strategies that look impressive but don't drive revenue growth.

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