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About Novaidea Creative Resources

Novaidea is an integrated communication agency founded in 1979. Our professional journey spans 40 years of creativity. We specialize in Visual Communication, identifying scenarios and growth opportunities for those who choose to share their story with us. We give voice to the symbolic and ethical heritage of every company through personalized and effective communication strategies, creating identity, recognizability, and distinctiveness. Areas of expertise: VISUAL IDENTITY & BRAND STRATEGY From positioning analysis to visual identity, from strategy to concrete actions, Novaidea plans communication by assisting clients in building the user experience. ART DIRECTION & GRAPHIC DESIGN We dedicate ourselves to strategic and creative study to develop long-lasting brand identities. We design logos and coordinated images, creating unique, recognizable brands that align with corporate values. LABELING & PACKAGING We translate ideas into signs and designs, enhancing product strengths to express brand values. We identify positioning and target audience to guide consumers through the purchasing journey. DIGITAL & SOCIAL We develop marketing strategies for social media channels, websites, email marketing, and advertising. PHOTOGRAPHY & VIDEO We produce photographic shoots and multimedia storytelling. We tell the brand's story through emotional images and videos, expressing the corporate identity at all levels. 3D/CGI We create visual connections between brands and target audiences through photorealistic rendering. We shape imaginary worlds using virtual reality, augmented reality, hyper real 3D contents and visuals. We create custom installations, video mapping, artificial intelligence contents, sound design, and Instagram filters.

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