Novaline Advisory

About Novaline Advisory

Novaline Advisory is a strategic retail consultancy based in Dubai, specializing in market entry, site selection, and leasing strategy across the GCC. We partner with ambitious retail concepts — from global fashion and beauty houses to lifestyle, F&B, and experience-driven brands — helping them secure the right locations, negotiate favourable terms, and accelerate growth across the region. Our strength lies in a 360° perspective — understanding both brand ambition and landlord vision — to create partnerships that deliver lasting value in a competitive retail landscape. Whether you are a brand looking to scale or a mall optimizing its tenant mix, Novaline provides strategic clarity, operational expertise, and trusted advisory to help you thrive. Founder’s Note Novaline Advisory was founded by Majdi Baroud, a retail leader with over two decades of experience shaping leasing strategies and brand expansion across the GCC. Having worked on both the landlord and brand side, Majdi established Novaline to bridge vision with ambition and to create partnerships that deliver long-term, sustainable value.

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