Novelty
General Manufacturing • 
Greenfield, Indiana, United States • 101-200 Employees
Company overview
| Headquarters | 351 W Muskegon Dr., Greenfield, IN 46140, US |
| Phone number | +13174623121 |
| Website | |
| NAICS | 312 |
| SIC | 399 |
| Keywords | Technology, Wholesale, Liquidation, Direct Store Delivery, ASI, Impulse Products |
| Founded | 1980 |
| Employees | 101-200 |
| Socials |
Key Contact at Novelty
Novelty Email Formats
Novelty uses 4 email formats. The most common is {first initial}{last name} (e.g., jdoe@noveltyinc.com), used 76.7% of the time.
| Format | Example | Percentage |
|---|---|---|
{first initial}{last name} | jdoe@noveltyinc.com | 80% |
{first name}{last name} | johndoe@noveltyinc.com | 16.7% |
{last name}{last name} | doedoe@noveltyinc.com | 3.3% |
About Novelty
Novelty Inc. is a dynamic product development company specializing in high-impulse, trend-driven merchandise—with a strong focus on cutting-edge tech products. We take ideas from concept to creation, transforming them into innovative, shelf-ready solutions. Fueled by market insight and a pulse on what’s next, we pride ourselves on anticipating trends and delivering the next big thing. All of our product design is handled in the U.S. by our in-house design team. They work closely with our employees in one of Novelty’s four China offices to bring ideas to life efficiently and effectively. Once a product is created, Novelty packages it with tailored programs designed to help our partners sell more and improve their profit margins. These programs range from direct import and guaranteed sale to partial or full distributor service—or a custom solution in between. While we believe great product is essential, it's only the beginning of a successful partnership. We create 1000's of unique items annually and sell them to all types of retailers, including but not limited to: C-stores, Grocery, Mass Market, Redemption Centers, etc. Our customers include: Wal-Mart, Family Dollar, Wal-green, Dollar General, Ace Hardware, Circle K, Spencer’s, Pilot Travel Centers, EG America, etc. Based in Greenfield, IN, Novelty Inc. operates out of a 250,000-square-foot facility that serves as our home office, product development center, and centrally located distribution hub. Our websites: Novelty Inc. - www.noveltyinc.com Kipp Toys - www.kipptoys.com Novelty Liquidation - www.noveltyincwholesale.com
Novelty revenue & valuation
| Annual revenue | $26,000,000 |
| Revenue per employee | $188,000 |
| Estimated valuation?This valuation is estimated based on industry average for the General Manufacturing industry and current estimated revenues | $83,200,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 101-200
Seniority
Employees
Employees by Department
Novelty has 69 employees across 10 departments.
Departments
Number of employees
Funding Data
Novelty has never raised funding before.
Novelty Tech Stack
Discover the technologies and tools that power Novelty's digital infrastructure, from frameworks to analytics platforms.
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Miscellaneous
Security
JavaScript libraries
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Payment processors
CDN
PaaS
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Australia
United Kingdom
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Frequently asked questions
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