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About Number 4 High Performance Hair Care

It was 2010 in Newport Beach, California, when a group of hairdressers, fashion designers, tastemakers, and beauty insiders came together and decided something was missing from our industry. Something elegant and sophisticated that did no harm to ourselves or the environment. Something with the most cutting-edge technology and highest-quality ingredients that didn’t cut corners. Something beautiful and simple with superior functionality. Out of that, Number 4 High Performance Hair Care was born. Our collection was founded with the mission to develop an elevated hair care line that sets the standard for excellence in three key pillars: Experience. Performance. Fashion. We take a sophisticated, artistic approach to creating high performance products with an extraordinary sensorial experience. By combining nature’s finest ingredients, forward-edge technology, and innovation, we transform your hair into what it should be - healthy and luxurious with styles that define new boundaries. We look to nature to use the highest quality essential oils and extracts that help repair damage, turn back the clock on aging locks, and enhance color vibrancy. We gently cleanse without harsh sulfates and style without any stripping alcohols. We exclude ingredients potentially toxic to humans, rare vintage couture, and our dear environment. Every product is Vegan and free of: Sulfates, Gluten, Paraben and Bad Taste. We never test on animals; that’s not our style. Our Number 4™ Style Bureau collaborates with and supports talented hairstylists, artists, environmentalists, fashion designers, musicians, taste makers, writers, landscapers and scientists to not only decide where Number 4 goes next, but to actively improve the world around us and each season. We take hair care seriously, not ourselves. That’s what we believe in. That’s what we live for.

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