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About Nuwara

Nuwara is the floral ally of contemporary elegance. Co-founded by the brother-sister duo, Sara and Saad Bellakhdar, this distinct floral label is redefining the art of flower arrangements by focusing on bespoke, artful compositions. Born from their individual creative pursuits, Nuwara is a manifestation of Saad and Sara’s passion for enhancing spaces and moments with meticulously crafted floral designs. The brand’s philosophy centers on the power of flowers to transform ordinary spaces into scenes of breathtaking beauty, emphasizing artistry and personal expression in each arrangement. Nuwara—meaning ‘flower’ in Arabic—celebrates the delicate balance of nature and the refined craftsmanship of floral art. This is about creating connections; it’s thoughtful, aspirational, and, above all, a testament to the siblings’ commitment to elevating floral design to an art form—hence, Nuwara. The brand culture is designed to foster a deep, genuine connection between people and the natural elegance of flowers, allowing each arrangement to make a personal statement. The creation of Nuwara was sparked by both their aligned visions and their deep-rooted understanding of the cultural and environmental impact of floral art. With years of experience in creative fields, Saad as a multi-disciplinary artist and Sara with a background in fashion and interior design, they have utilized their skills to establish a family business that embodies a shared dream.

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