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About Observation

Observation is a boutique internet consultancy. We draw upon over 20 years' experience to help you conceptualise, design, build, confirm and maintain your web sites or e-commerce stores. We also align your online marketing activities to your business goals. Yet, we didn't start off developing web and e-commerce sites for others. What began as a hobby many years ago, developed into a few online brands. These include a user-contributed content portal, affiliate networks, and an online store. We are also creeping ever-closer to launching a SaaS product to the social sports sector. We recently extended our service offering: • Web Usability Testing: Do you know which parts of your web site or e-commerce store your users struggle with? Knowing the parts they find most challenging helps you focus your efforts and improve user uptake. • Web Content Management: How do you currently decide what content should go on your web site, and when? A web content strategy defines your editorial governance model and content lifecycle. • Online Marketing: Which online channels perform best in creating awareness of your products? Get help to develop a plan and calendar that aligns with your business goals. • Web Project Management: Whom do you have overseeing the alignment of your goals with your web team? Our project managers work with your designers, developers and writers to bring your vision to life on time and to budget. • E-commerce Development: When did you last pursue new markets for your products? Find out about our multi-channel e-commerce solutions that place your products before many potential customers. • Web site design: How well is your web site performing online? Your web site should be mobile-friendly, search engine optimised and appealing, and should add value for your users, realising the return you had planned.

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