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About Omg! Optical Marketing Group

Welcome to the OMG + Contentlinq Experience! If you are reading this, you may be thinking it’s time to elevate your optical retail experience but you’re not sure where to start. Not to worry – our veteran team of retail merchandising experts is here to help. Our design philosophy is guided by the New Rules of Optical Retailing: Experience is everything · Clutter is out, clean, simple and curated is where retail thrives · Digital interaction is expected · Signage is an essential element for discovery · Storytelling leads to discovery (and increased multi pair purchases) · Lighting quality should match that of upscale merchandise quality · Curb appeal is a must While the products and services that are being offered in 2020 are nothing short of miraculous, our industry has yet to fully transition all aspects of retail into fully realized opportunities, missing the mark on a potentially significant increases in revenue. With the Amazon experience normalized, simplicity is what customers and patients are looking for – the easier it is to identify and learn about a product, the less friction in translating a sale. Experience is everything. Between declining vision plan reimbursements, retailers choice overload and spotty loyalty, the landscape has shifted. Providing a superior experience is the only way to create long-lasting connections, increase customer stickiness, encourage more referral business, and leverage the intrinsic value you offer as a professional in your field. Let OMG + Contentlinq meet you where you are and thoughtfully guide you and your business through an exciting phase of leveling up – both your sales and overall experiential vibe. Warmly, Bill Gerber, Founder + CEO . OPTICAL DESIGN . SIGNAGE PROGRAMS . DIGITAL SIGNAGE . WINDOW GRAPHICS . DIGITAL CONTENT MANAGEMENT . EYEWEAR DISPLAYS . RETAIL CONSULTING . CUSTOM APP DEVELOPMENT

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