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About Outdoor Advantage Media

Advantage Media is an experienced, dynamic and innovative company specializing in outdoor broadcasting at major events across Canada and the world. We connect advertisers with their target audiences using a cost-effective, measurable and unforgettable medium that drives traffic and brings ROI: Giant LED screens. Giant LED screens at strategic locations become the central source of information for all activities, schedules, contests, concerts, etc. They attract hundreds of thousands of eyeballs every hour of every day, generating millions of impressions daily. Alongside this programming, we broadcast an assortment of :15 and :30 second commercial spots for a select number of advertisers who are looking to reach the audiences of these events. Outdoor broadcasting creates a captive audience leading to superior brand recall and higher sales figures for advertisers because events are “feel good” places and consumers associate these feelings with the messages they recall from when they were there. Research shows that people will purchase products associated with causes they support, and events work the same way. That's why sponsorship is still such a huge market- BECAUSE IT WORKS! But can everyone afford a full-blown sponsorship?! That's where we come in. We help companies across the world reap the benefits of reaching the same audience as the sponsors, but usually at one-tenth of the cost. We also provide opportunities to run experimental/test campaigns at certain events if a company is interested in sponsorship but would prefer to try out the market and measure feedback before entering into larger agreements financially.

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