


Passendo
Advertising Services • Copenhagen, Capital Region of Denmark, Denmark • 21-50 Employees
Company overview
| Headquarters | Tagensvej 85F, 2nd floor, Copenhagen, Capital Region 2200, DK |
| Phone number | +4529680833 |
| Website | |
| NAICS | 541613 |
| SIC | 731 |
| Keywords | Display Advertising, Email Marketing, Online Advertising, SSP, Native Advertising, Premium Media, People Based Marketing, Email Adserver, Email Ssp |
| Founded | 2016 |
| Employees | 21-50 |
| Socials |
Key Contacts at Passendo
Anders Rantzau Rasmussen
Founder & Cco
Staša Savić
Director Of Growth
Milan Popović
Chief Technology Officer
Anders Rantzau Rasmussen
Associate Founder
Passendo Email Formats
Passendo uses 1 email format. The most common is {2char} (e.g., {2char}@passendo.com), used 100% of the time.
| Format | Example | Percentage |
|---|---|---|
{2char} | {2char}@passendo.com | 100% |
About Passendo
Passendo is the first dedicated email ad server built for publishers who want full control, better performance, and smarter monetization. From global media giants to niche newsletters, publishers trust Passendo to turn email ads into a consistent and scalable revenue stream. We empower publishing teams to: 🟣 Serve native, responsive, and dynamic email ads 🟣 Run direct and programmatic campaigns side by side 🟣 Improve targeting with first-party data and smart segmentation 🟣 Unlock new revenue streams with flexible formats and pricing models 🟣 Gain full control over ad placement, pacing, and frequency 🟣 Get real-time insights with reliable reporting 🟣 Integrate seamlessly with your ESP, OMS, and DSP 🟣 Automate workflows without compromising on quality or performance Our platform is privacy-first, fully customizable, and built for teams that care about performance and user experience in equal measure. And we’re not stopping there. We’ve developed our own DSP, giving you access to premium demand without relying on third-party platforms. And we’ve launched The Monetization Club – a curated community where forward-thinking publishers unlock new opportunities together. Email ad serving – solved.
Passendo revenue & valuation
| Annual revenue | $1,500,000 |
| Revenue per employee | $56,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Advertising Services industry and current estimated revenues | $4,800,000 |
| Total funding | $2,600,000 |
Employees by Management Level
Total employees: 21-50
Seniority
Employees
Employees by Department
Passendo has 14 employees across 6 departments.
Departments
Number of employees
Passendo Tech Stack
Discover the technologies and tools that power Passendo's digital infrastructure, from frameworks to analytics platforms.
Hosting
Cookie compliance
JavaScript libraries
Miscellaneous
Form builders
Analytics
JavaScript libraries
JavaScript libraries
WordPress themes
Page builders
JavaScript libraries
Font scripts
Frequently asked questions
4.8
40,000 users



