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About Penetrace

The Penetrace all-in-one marketing intelligence platform enables you to see clearly how marketing can drive short- and long-term sales. Penetrace is the complete insight tool for a holistic view of the entire sales & marketing process – from knowledge, through to engagement and conversions across all channels. We systematically gather and combine any data, surveys, behavioural, business, and contextual, presenting it in up-to-date online reports. This enables benchmarking between brands and business units and improves the ability to identify what really works – and what doesn’t. With todays media landscape and the amount of available data, understanding and achieving ROI can be a challenge. Advertisers and agencies use Penetrace to optimise campaign performance and learn how the campaigns effect sales and brand attraction. It’s an easy to use web-tool where all information is gathered in one place and you tailor your automatic updated reports in a visual dashboard. Penetrace was build by six advertisers in 2005. They wanted to work more systematically, learn more from each activity and increase the return on their marketing investments. And they did. Marketing is business. It is all about measuring effect and improving performance by changing the curves. Monitoring performance continuously enabels you to change direction more often and optimize your results. What are the benefits? • Simplicity – It gives me a one-page view of marketing performance • Benchmarking – You can compare your performance • Cost reduction. It reduces valuable time spent on gathering data, reporting insight, and research costs • New insight - several value-adding intelligence features It is a useful tool that helps turn data into insight and insight into action.

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