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About Peniston Financial

My name is Glenn Peniston, and I'm the founder and CEO of Peniston Financial Ltd (PFS). I've been working in the property business for over 30 years, spending eight years as an estate agent before moving into financial services. Throughout my career, I've helped countless individuals and businesses achieve their financial goals. When I'm not working with clients, I love spending time with my family and two feline companions. I'm also an avid sportsman, with hobbies that include golf, running, walking, and football. I'm proud to say that I've completed seven marathons to date! At PFS, we believe in providing straightforward advice in plain English. We always look for the best interests of our clients and will never hesitate to recommend the best product, even if it means PFS will not end up doing business. My mission is to help clients understand their finances and feel confident in their decision-making. My journey in the financial industry began over 20 years ago, when I helped start DDM Financial. I later bought the company in November 2022 and re-branded it as PFS. Today, PFS continues to provide expert wealth planning services that are as individual as our clients. At PFS, we take the time to get to know our clients and their aspirations, creating a financial roadmap tailored to each client's unique requirements. We take a comprehensive view of our clients' entire financial situation, providing quality advice and practical solutions to help them achieve their objectives. Our holistic approach to financial planning includes flexible appointments that work around your busy schedules. Whether in person, on a video call, or over the phone, we're committed to providing the best possible service to help our clients live the life they want, both now and in the future. And the best part? The initial meeting is entirely at our own cost. Approved by The Openwork Partnership on 22/09/2025

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