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About Pental Limited

We are a proud Australian company with a diverse portfolio of iconic brands that are found in households across Australia, New Zealand and Asia. Once renowned for our specialty chemical and soaps product business, Pental has transformed from humble beginnings in 1954 to become a consumer goods powerhouse, covering household, fabric, and personal care as well as fire needs. Our market leading brands - White King, Janola, Sunlight, Country Life, Velvet, Softly, Huggie, Pears, Duracell, Little Lucifer and Jiffy - have been used by families for generations. All created to make everyday life that much easier - that much simpler. The Pental tradition of providing our customers with products of superior quality continues with constant product innovation and improvements. We are the largest Australian manufacturer of bar soaps, liquid bleach and firelighter cubes. For more than 60 years we have worked hard to stay true to our Australian heritage, investing in our company-owned manufacturing plant in Shepparton, Victoria. In addition, we operate a state-of-the-art warehouse distribution centre at the site, with quality accredited warehouse management systems. As an established full-service business, our dedicated team also manages brands for other companies from manufacturing to distribution, customer relations to sales and marketing success. We call it ‘partnership excellence’. Pental Limited is proudly listed on the Australian Securities Exchange [PTL].

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