Persona

Software Development • San Francisco, California, United States • 501-1000 Employees

Company overview

Headquarters	San Francisco, California, United States
Phone number	+19145554920
Website	withpersona.com
SIC	737
Keywords	AML, Verification, Security, Compliance, Fraud, Identity, KYC, PII, KYB
Founded	2018
Employees	501-1000
Socials

Emails Format About Revenue Employees Insights Funding Tech Stack Trending Companies FAQ

Persona Email Formats

Persona uses 2 email formats. The most common is {first name}.{last name} (e.g., john.doe@withpersona.com), used 96% of the time.

Format	Example	Percentage
{first name}.{last name}	john.doe@withpersona.com	96%
{first initial}.{last name}	j.doe@withpersona.com	2.5%

About Persona

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Coursera verify learners’ identities before delivering course credentials and Brex comply with strict international KYC/AML regulations. Beyond securely collecting and verifying user information such as PII, government IDs, and selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate all their identity operations — from setting custom rules to ingesting third-party data and triggering external actions. In short, Persona handles the complexities of securely collecting, verifying, and managing sensitive personal information, so you can stay focused on building your product.

Persona revenue & valuation

Annual revenue	$85,000,000
Revenue per employee	$155,000
Estimated valuation?This valuation is estimated based on industry average for the Software Development industry and current estimated revenues	$272,000,000
Total funding	$350,000,000

Employees by Management Level

Total employees: 501-1000

Seniority

Employees

Entry

Manager

Head

Employees by Department

Persona has 356 employees across 17 departments.

Departments

Number of employees

Funding Data

Explore Persona's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2021-10-15	6	$150,000,000
2025-05-30	7	$200,000,000

Funding Insights

$350,000,000

Total funding amount

$200,000,000

Most recent funding amount

Number of funding rounds

Persona Tech Stack

Discover the technologies and tools that power Persona's digital infrastructure, from frameworks to analytics platforms.

Segment

Customer data platform

parcel

Miscellaneous

Cloudflare Bot Management

Security

HTTP/2

Miscellaneous

Hotjar

Analytics

SWC

Miscellaneous

lit-html

JavaScript libraries

Zendesk

Documentation

PyScript

Miscellaneous

Cloudflare

CDN

Atlassian Statuspage

Issue trackers

jQuery

JavaScript libraries

Frequently asked questions

Persona is located in San Francisco, California, US.

You can reach Persona at +19145554920.

Persona was founded in 2018, making it 8 years old. The company has established itself as a significant player in its industry over this time.

Persona has approximately 501-1000 employees. The company continues to grow its workforce to support its business operations and expansion.

Persona has raised a total of $350,000,000 across 2 funding rounds. This investment has helped the company grow and expand its operations.

Key Contact at Persona

Jack Lamar

Head of Sales

@withpersona.com

4.8

40,000 users