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About Perspicuous Insights

Do you know how owners of small businesses who want to grow 20%, 50% or more over the next year feel? They are already working too many hours because they cannot find the right people to join their team. Many feel that 1) their employees don't care about their customers the way the owners do; 2) they must do some jobs themselves because it is easier/safer than telling their employees what to do; and 3) when they have money to do marketing they don't have any time, but when they have time to do marketing they don't have the money. The up and down cycles are driving them crazy. Every business is different, because every business reflects the unique capabilities and values of the owners/founders. Yet every business suffers similar growing pains. I analyze these pains, analogous to an MD analyzing physical pain and symptoms, but I use a variety of coaching systems and materials to provide a diagnosis of the root causes of the business' pains. Then I use my 25+ years of experience to tailor a plan, one based on the individual diagnosis, to overcome the growing pains and achieve the desired results. This typically results in revenue growth of 2, 5, or even 10 times, as well as customers who are raving fans. The result can be like the pre-school that went from losing $100,000 a year to a making a small profit in 18 months by doing a combination of improved marketing, improving the staff, and putting good operational structures in place. The benefits are that the businesses I work with can double their revenue in a year, reduce staff attrition, and dramatically improve the value they provide to their customers. Owners have reduced stress and time to work on activities to grow the business because they are not overloaded with the day-to-day customer needs. They also have more time for their families, and a growing retirement plan.

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