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About Petal & Pine

I’m a Virtual Assistant who helps heart-led business owners create more time and space in their week by taking care of the tasks that pull them away from what they do best. I know how easy it is to get caught up in the constant demands of running a business, the to-do list that never ends, the pressure to keep everything moving, the feeling that you’re always “on.” My role is to take away that weight so you can focus on the work that truly matters to you. At the centre of everything I do is connection and trust. I believe the best partnerships are built on honesty, clear communication, and a shared commitment to making things feel simpler. I treat every business I support with the same care and dedication I give my own. The people I work with are often passionate, values-driven, and deeply invested in the impact they want to make. They don’t just want to grow a business, they want to do it in a way that feels aligned and sustainable. That’s why I see my role as more than just ticking tasks off a list. It’s about creating space, bringing ease, and helping you feel less stretched and more supported.

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