Planet A Pet Food

About Planet A Pet Food

We help people feed their dogs a healthy but sustainable diet, that mirrors our own flexitarian eating habits. We use plant & insect protein, algae & circular economy ingredients. Many pet parents are adopting one of pet food’s hottest trends: raw, fresh and high meat diets. However, high meat diets typically have a high environmental impact. While many pet parents are resistant to turning their dogs vegan – although research shows they could - Planet A Pet Food helps people move to a flexitarian diet for their dogs. We've created Australia’s freshest, entovegan dog food, combining upcycled veg and insect protein, with a food-grade plant-based meat analog, that’s being eaten by humans in restaurants around the country. “People have the idea that their dogs should eat meat, and a lot of it,” says Planet A co-founder Amanda Falconer. “And they often say they’re uncomfortable forcing their ‘environmental’ choices onto their dogs. When we created Planet A, we wanted to meet people where they were in their dog nutrition beliefs but also give them options to mix it up…just as they do for themselves. And that’s because, even though I’m vegan myself, I know the majority of people are going to be meat reducers, not vegans.” Even though dogs don’t have a requirement for the ingredient – meat – but the nutrients it provides, giving dogs the pleasure of the taste and texture of meat was also important. Working with small animal nutritionist Dr Anna Sutton, Planet A Pet Food created nutritionally complete meat-free food that dogs love, featuring human food-grade plant protein, that looks and tastes like meat, but isn’t. The Planet A No-Meat Dinners also combine insect protein, food by-product ingredients together with sustainably harvested algae. Consumers just add water to rehydrate the food, so that it’s fresh, when they need it.

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