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About Pluperfect

Pluperfect is a strategic brand consultancy, based in New York City, with a highly experienced team of brand specialists bringing decades of experience advising C-suite executives and boards on their long-term brand building priorities. We consciously work with clients in a range of sectors, partnering with many iconic global brands on their core brand platforms and spending ~20% of our time working with not-for-profit organizations. We focus on helping clients with only their most fundamental strategic branding needs; positioning, portfolio and brand architecture, name creation, and visual identity design, and we have a particular specialty in creating new corporate brands. We have been responsible for many high-profile global re-naming exercises, and our team is adept at successfully navigating senior teams through this complex and often sensitive decision-making exercise. Our business model is carefully designed for us to work as high-impact partners and advisors to our clients, balancing the world-class experience of a big agency with the nimbleness and senior level attentiveness only a boutique can provide, and enabling us to lean in and support organizations with smaller marketing teams and leaner budgets. Pluperfect ultimately brings a unique ability to uncover the emotional heart of a brand and develop creative ways to connect with audiences in the market.

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