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About Pop Up Marketer

An unorthodox, yet practical approach to brand strategy and copywriting for organisations underpinned by old fashioned values. For salt of the earth brands that are pillars of their community. Brands that are bold, not beige; that value integrity over virtue signalling and exhibit character-infused leadership in a world overflowing with followers. ADVISORY | BRAND STRATEGY | CREATIVE STRATEGY For brands that need a pragmatic sense check, fresh injection of grey matter or a strategy built from the ground up. I've never met a whiteboard session that I didn't love. COPYWRITING | BLOGGING | PROOFREADING For brands that need someone to take on the overflow with a one-off piece or series of pieces; or a fresh pair of eyes that belong to someone who has a visceral reaction to words that are misspelled. Pop Up Marketer was conceived to help you create meaningful and enduring relationships with your customers by efficiently and emphatically defining your brand, crafting your strategic plan/s and writing your copy. It might involve something as simple as a one-off piece of writing. Or it might be a more involved process that begins with a nod to popular culture and ends with a series of culture-defining brand statements and ready-to-use strategies and copy. Either way, let's not boil the ocean, eh? Whether you're wanting to frank what you're already doing or frame what happens next, I'm here to tell your story; to shine a light on what you do well, what you stand for and how you'll show up for your audience every day. carmen@popupmarketer.com.au / 0416 062 435

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