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About PR for AI

Hey! I’m Rik. I founded PR for AI to help the PR industry capture a significantly larger share of marketing budgets. Why? Generative AI has changed the rules of journalism and brand discovery. Public Relations is the most impactful way to train AI and influence your audience. Since 2010, I’ve developed SEO strategies with a digital PR focus for the UK’s biggest brands. The quantifiable success of my SEO work has generated millions of pounds in additional revenue for my clients…. but I have a confession to make. While I help set the strategy and optimise campaigns, it is often the PR team that deserves most of the credit for achieving the SEO results! In the age of AI search, this is more true than ever. So, I’m helping PR agencies & in-house teams improve their campaigns’ effectiveness and start claiming the additional impact they’re making on search results. Our Services: PR Team Training Workshops Comprehensive, practical workshops on PR for AI search & SEO. Equip your PR team with practical ways to build AI-optimised campaigns. White-Label Client Support Need a specialist in the room? We’re happy to join client meetings and present findings under your brand. Expand your agency capabilities without the overheads. AI Visibility Audits Find out how your clients show up in AI-generated search results like Google’s AI Overviews, Gemini and ChatGPT. Identify specific opportunities and gaps for improving brand visibility in AI-generated responses. LLMO, LEO, GEO, AEO, AISO… So many acronyms! It’s all just SEO. We help you optimise content to train AI models and plan media outreach that reinforces context, expertise, and brand authority in ways AI recognises.

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