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About Pragmatic Rhino

Pragmatic Rhino provides fractional CEO, CTO, and strategic advisory services to help companies solve complex challenges, scale efficiently, and achieve measurable results. We combine big-company experience with a hands-on, practical approach to deliver solutions that actually work in the real world—not just on paper. Founded by Michael Schnapf, a proven executive with over 20 years of leadership in e-commerce, technology, and business transformation, Pragmatic Rhino brings a rare blend of strategic insight, technical depth, and operational execution. Michael has served as CEO, President, and CTO, led a wholly owned subsidiary of Alibaba, and held senior technology leadership roles at eBay and GSI Commerce. He has been directly involved in more than 30 acquisitions and 6 successful exits. Our work spans: Fractional CEO – Driving vision, strategy, and execution for companies in transition, scaling, or entering new markets. Fractional CTO – Aligning technology with business goals, modernizing infrastructure, leading AI adoption, and building high-performance teams. Strategic Advisor – Guiding founders, boards, and investors through M&A, growth strategy, operational improvements, and go-to-market execution. The Pragmatic Rhino name reflects our values: pragmatic—rooted in reality, focused on sensible, results-driven solutions; and rhino—resilient, tough, and able to charge forward when the moment demands it. We work best with growth-minded companies who need experienced leadership without the full-time overhead—whether to navigate a critical inflection point, accelerate innovation, or fix the issues holding them back. Pragmatic Rhino is about clarity, speed, and impact—helping organizations move from problem to solution with confidence.

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