


Preference Capital
Financial Services • Johannesburg, Gauteng, South Africa • 21-50 Employees
Company overview
| Headquarters | Office 1, Ground Floor, 18 Melrose Boulevard, Melrose Arch, Johannesburg, Gauteng 2196, ZA |
| Phone number | +27107450830 |
| Website | |
| NAICS | 52 |
| Founded | 2015 |
| Employees | 21-50 |
| Socials |
Key Contacts at Preference Capital
Jonathan Goldberg
Co-Founder And Director
Ricky Hughes
Head Of Sales: Coverage
Farhana Ebrahim
Non Executive Director
Carla Diedericks
Head Of Sales / Product Head - Trade Finance
Jason Sostak Ca Cfa Level 1
Director
Preference Capital Email Formats
Preference Capital uses 3 email formats. The most common is {first name} (e.g., john@prefcap.co.za), used 67.9% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name} | john@prefcap.co.za | 67.9% |
{first initial} | j@prefcap.co.za | 28.6% |
{first name}{last name} | johndoe@prefcap.co.za | 3.6% |
About Preference Capital
Preference Capital is a disruptor. It is the support structure behind the financial services organisations building and growing the South African SME sector by providing growth finance, insurance and data services. Preference Capital recognises that small and medium enterprises are South Africa’s lifeblood. SME growth means more jobs. Yet, access to growth finance is hindered by slow, conservative, over-regulated traditional lending institutions. SMEs require a unique solution, one that understands their funding requirements. Preference Capital supports and develops organisations that meet this need.
Preference Capital revenue & valuation
| Annual revenue | $2,566,650 |
| Revenue per employee | $86,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Financial Services industry and current estimated revenues | $8,300,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 21-50
Seniority
Employees
Employees by Department
Preference Capital has 16 employees across 6 departments.
Departments
Number of employees
Funding Data
Preference Capital has never raised funding before.
Preference Capital Tech Stack
Discover the technologies and tools that power Preference Capital's digital infrastructure, from frameworks to analytics platforms.
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Analytics
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Miscellaneous
Programming languages
Frequently asked questions
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