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About Price Pointe

Price Pointe is where strategic clarity meets creative edge. Founded by powerhouse executive Licia Price—who transformed luxury automotive markets from Malibu to Manhattan—Price Pointe is the consulting firm bold brands call when they’re ready to unlock underleveraged value, expand market share, and build what’s next. From launching the first BrightDrop dealership to orchestrating multimillion-dollar network strategies (and yes, putting a luxury auto brand on Rodeo Drive), Licia’s track record spans vision, velocity, and precision. Today, we advise clients across industries—luxury, healthcare, mobility, fashion, and more—on strategic transformation, brand repositioning, digital modernization, experience design, and culture-led growth. We don’t do copy-paste playbooks. We architect tailored solutions that spark loyalty—not just transactions. Recent projects include: • Repositioning a global brand in SoHo (“The Big Apple Project”) • Designing a high-touch concierge medicine model in Jamaica (“The Heart of the Caribbean”) • Building award-winning dealer programs & activating industry expos If you need: → A strategist who sees what others miss → A growth architect with field-tested credibility → A partner who blends warmth with precision Let’s talk. Transformation is our language. Value is our point. Explore how we help bold brands grow with precision and impact: https://www.price-pointe.com/book-online.

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