Prima Toy & Leisure Trading

General Retail • Johannesburg, Gauteng, South Africa • 51-100 Employees

Company overview

Headquarters	1 Woodmead Drive, Woodmead Estate, Unit 5, Woodmead, Gauteng 2191, ZA
Phone number	+27218182000
Websites	primatoys.co.za primagrp.co.za
NAICS	4234
Keywords	Merchandising, Games, Toys, Distribution, Family Games, Childrens Toys, Gifts For Boys, Gifts For Girls
Founded	1967
Employees	51-100
Socials

Key Contacts at Prima Toy & Leisure Trading

Paul Cook

Chief Executive Officer

Sean Korevaar

Head Of Sales

Chantel Ferrier

Personal Assistant To Chief Executive Officer

Prima Toy & Leisure Trading Email Formats

Prima Toy & Leisure Trading uses 2 email formats. The most common is {first name} (e.g., john@primatoy.co.za), used 83.3% of the time.

Format	Example	Percentage
{first name}	john@primatoy.co.za	83.3%
{first name}{last name}	johndoe@primatoy.co.za	16.7%

About Prima Toy & Leisure Trading

BRINGING THE MAGIC — Since 1973 Prima Toy and Leisure Trading is one of Southern Africa’s leading importers and distributors of internationally branded toy and leisure goods. For over 50 years, we’ve helped shape generations of play through quality, innovation, and trusted partnerships. Our Toy Division covers a full spectrum of categories, including : Educational, Role-Play, Imaginative Play, Nurture Play, Collectibles, Outdoor Play, Construction, Science & Tech, Games, and Puzzles. We proudly represent some of the world’s most iconic toy brands. Our Leisure Division distributes the globally renowned INTEX brand—market leaders in above-ground pools, inflatable airbeds, camping mattresses, pool floats, and inflatable kayaks. As a wholly owned subsidiary of Deneb Investments Ltd (JSE - listed under Financial Services), we combine long-term stability with a forward-thinking approach to play, fun, family and lifestyle. With an expansive distribution network, deep market expertise, and a passion for delivering smiles —we’re proud to ensure that ‘the magic keeps coming’ to retailers, homes, and little hearts across the region.

Prima Toy & Leisure Trading revenue & valuation

Annual revenue	$6,245,515
Revenue per employee	$86,000
Estimated valuation?This valuation is estimated based on industry average for the General Retail industry and current estimated revenues	$20,000,000
Total funding	No funding

Employees by Management Level

Total employees: 51-100

Seniority

Employees

Entry

Manager

Head

Employees by Department

Prima Toy & Leisure Trading has 20 employees across 6 departments.

Departments

Number of employees

Funding Data

Prima Toy & Leisure Trading has never raised funding before.

Frequently asked questions

Prima Toy & Leisure Trading is located in Johannesburg, Gauteng, ZA.

You can reach Prima Toy & Leisure Trading at +27218182000.

Prima Toy & Leisure Trading was founded in 1967, making it 59 years old. The company has established itself as a significant player in its industry over this time.

Prima Toy & Leisure Trading has approximately 51-100 employees. The company continues to grow its workforce to support its business operations and expansion.