Primary.com

Retail Apparel and Fashion • Manhattan, New York, United States • 201-500 Employees

Company overview

Headquarters	530 7th Ave, Suite 1902, New York, NY 10018, US
Phone number	+18444355675
Website	primary.com
NAICS	315
SIC	564
Keywords	Ecommerce, Apparel, Children'S Clothing
Founded	2015
Employees	201-500
Socials

Key Contacts at Primary.com

Jodie Cenci

Director, Human Resources

Galyn Bernard

Co-Founder & Co-Ceo

Madeline Seyler

Growth Marketing Director

Teddy Quinn

Senior Director, Performance Marketing

Jennifer Lin

Senior Director, Email Marketing

Sarah Segovia

Associate Director, Growth Marketing

Margot Langendorff

Associate Director, Ecommerce

Lori Idso

Sr. Director Of Technical Design

Francisca Gonzalez

Senior Art Director

Lindsey Jacks

Senior Director Of Engineering

Primary.com Email Formats

Primary.com uses 2 email formats. The most common is {first initial}{last name} (e.g., jdoe@primary.com), used 88.9% of the time.

Format	Example	Percentage
{first initial}{last name}	jdoe@primary.com	88.9%
{first name}{last name}	johndoe@primary.com	11.1%

About Primary.com

Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers an assortment of simple, beautiful, gender neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and slogan-free designs. Our customers are passionate about our mission, which has led to incredibly strong repeat metrics and one of the highest NPS scores in the industry (85+). We are laser-focused on building a strong, sustainable and profitable (!!) business, and hiring the best people to help us get there. Our company values kind and thoughtful self-starters who can think strategically and then work collaboratively with people across the organization to produce high-quality outcomes. We are also a very change-friendly group of people, and are always seeking fresh points of view to uncover ways we can improve our products, processes and team culture.

Primary.com revenue & valuation

Annual revenue	$6,700,000
Revenue per employee	$15,000
Estimated valuation?This valuation is estimated based on industry average for the Retail Apparel and Fashion industry and current estimated revenues	$21,500,000
Total funding	$2,300,000

Employees by Management Level

Total employees: 201-500

Seniority

Employees

Entry

Manager

Director

Employees by Department

Primary.com has 34 employees across 10 departments.

Departments

Number of employees

Funding Data

Explore Primary.com's funding history, including investment rounds, total capital raised, and key backers.

Funding Date	Round	Amount	Link to Article
2023-08-06	1	$2,300,000

Funding Insights

$2,300,000

Total funding amount

$2,300,000

Most recent funding amount

Number of funding rounds

Primary.com Tech Stack

Discover the technologies and tools that power Primary.com's digital infrastructure, from frameworks to analytics platforms.

reCAPTCHA

Security

Akamai mPulse

RUM

AWIN

Affiliate programs

Apple Pay

Payment processors

Cloudflare

CDN

Olark

Live chat

Algolia

Search engines

jQuery

JavaScript libraries

Google Ads

Advertising

HTTP/3

Miscellaneous

HSTS

Security

Dynamic Yield

A/B Testing

Frequently asked questions

Primary.com is located in Manhattan, New York, US.

You can reach Primary.com at +18444355675.

Primary.com was founded in 2015, making it 11 years old. The company has established itself as a significant player in its industry over this time.

Primary.com has approximately 201-500 employees. The company continues to grow its workforce to support its business operations and expansion.

Primary.com has raised a total of $2,300,000 across 1 funding rounds. This investment has helped the company grow and expand its operations.