Primedia Group

About Primedia Group

We are a leading African focused media and advertising group targeting premium consumers on the move. At Primedia we believe people are the energy that shapes the future of our world for good. In addition to talent, our teams are committed to caring about those around them, inspiring others through their work and creating innovative and results-driven media platforms, content and services that impact business and society in a positive way Primedia Broadcasting delivers innovative radio, content and digital solutions that connect brands to an engaged and responsive audience. Primedia Out of Home provides a wide range of out-of- home advertising solutions both in South Africa and in key markets in the rest of Africa. The Out of Home business includes Primedia Outdoor, which is Primedia’s outdoor advertising business, Primedia Out of Home Africa, which focuses on expanding Primedia’s portfolio of outdoor advertising assets outside of South Africa, and Primedia Unlimited, which provides a wide range of out of home advertising solutions, focused on the shopping mall environment and retail advertising solutions. Under the Primedia for Good banner, we invest in several CSI initiatives at Group, Divisional and individual business levels so that we not only gain from our environment, but also deliver benefits back to it. We believe that social responsibility is an important component of corporate businesses today, and for this reason we are invested in several CSI projects under the Primedia for Good banner, most notably Lead SA, Crime Line, and the Primedia Foundation. Our ongoing drive is to provide world-class content and communication, and to embrace our responsibility to help shape our landscape through strong governance and ethical business practices.

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