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Primo Brands

Primo Brands Revenue

Food and Beverage ServicesFlag of USTampa, Florida, United States2001-5000 Employees

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Primo Brands revenue & valuation

Annual revenue$3,500,000,000
Revenue per employee$867,000
Estimated valuation?$11,200,000,000
Total funding$1,374,800,000

Key Contacts at Primo Brands

Flag of US

Aaron Lowden

SAM-Head of Sales Midwest Region Foodservice

Flag of US

James M. Donnelly

Sr. Manager - Head of Sales Southeast Region Foodservice

Company overview

Headquarters1150 Assembly Drive, Suite 800, Tampa, Florida 33607, US
Phone number+18133131800
Website
NAICS311
Keywords
Water, Water Filtration, Beverages, Water Dispensers, Refreshments, Healthy Hydration, 3 And 5 Gallon Water Exchange, Purified Water Refill Stations, Packaged Water Products, Water Direct
Employees2001-5000
Socials

Primo Brands Email Formats

Primo Brands uses 5 email formats. The most common is {first name}.{last name} (e.g., john.doe@primobrands.com), used 77.6% of the time.

FormatExamplePercentage
{first name}.{last name}
john.doe@primobrands.com
77.6%
{first initial}{last name}
jdoe@primowater.com
13.9%
{first initial}.{last name}
j.doe@primobrands.com
4.3%
{first name}{last name}
johndoe@primowater.com
1.8%

About Primo Brands

Primo Brands™ is a leading North American branded beverage company with a focus on healthy hydration, delivering sustainably and domestically sourced diversified offerings across products, formats, channels, price points and consumer occasions, distributed in every state and Canada. Primo Brands has an extensive portfolio of highly recognizable, sustainably sourced and conveniently packaged branded beverages distributed across more than 150,000 retail outlets, including established billion-dollar brands, Poland Spring® and Pure Life®, premium brands like Saratoga® and Mountain Valley®, regional leaders such as Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, and Zephyrhills®, purified brands including Primo Water® and Sparkletts®, and flavored and enhanced brands like Splash® and AC+ION®. These brands are sold directly across retail channels, including mass food, convenience, natural, drug, wholesale, distributors and home improvement, as well as food service accounts in North America. The Company also has extensive direct-to-consumer offerings with its industry-leading line-up of innovative water dispensers, which create consumer connectivity through recurring water purchases across its Water Direct, Water Exchange and Water Refill businesses. Through its Water Direct business, Primo Brands delivers sustainable hydration solutions direct to home and business consumers. Through its Water Exchange business, consumers can visit approximately 26,500 retail locations and purchase a pre-filled, multi-use bottle of water that can be exchanged after use for a discount on the next purchase. Through its Water Refill business, consumers have the option to refill empty multi-use bottles at approximately 23,500 self-service refill drinking water stations. Primo Brands also offers water filtration units for home and business consumers across North America. For more information, visit www.primobrands.com.

Employees by Management Level

Total employees: 2001-5000

Seniority

Employees

Entry
Manager
Senior

Employees by Department

Primo Brands has 1,296 employees across 17 departments.

Departments

Number of employees

Funding Data

Explore Primo Brands's funding history, including investment rounds, total capital raised, and key backers.

Funding Date
Round
Amount
Link to Article
2018-06-1414$74,800,000
2025-04-1023$1,300,000,000

Funding Insights

$1,374,800,000

Total funding amount

$1,300,000,000

Most recent funding amount

2

Number of funding rounds

Primo Brands Tech Stack

Discover the technologies and tools that power Primo Brands's digital infrastructure, from frameworks to analytics platforms.

WP Rocket

WP Rocket

Caching

Swiper

Swiper

JavaScript libraries

Hello Elementor

Hello Elementor

WordPress themes

Elementor

Elementor

Page builders

jQuery Migrate

jQuery Migrate

JavaScript libraries

Cloudflare

Cloudflare

CDN

jQuery

jQuery

JavaScript libraries

HTTP/3

HTTP/3

Miscellaneous

HSTS

HSTS

Security

PHP

PHP

Programming languages

WordPress

WordPress

Blogs

RankMath SEO

RankMath SEO

SEO

Frequently asked questions

Primo Brands is located in Tampa, Florida, US.
You can reach Primo Brands at +18133131800.
Primo Brands generates an estimated annual revenue of $3,500,000,000. This revenue figure reflects the company's market position and business performance in its industry.
Primo Brands has an estimated valuation of $11,200,000,000. This valuation is calculated based on industry-standard revenue multiples and reflects the company's growth potential and market positioning.
Primo Brands has approximately 2001-5000 employees. The company continues to grow its workforce to support its business operations and expansion.
Primo Brands has raised a total of $1,374,800,000 across 2 funding rounds. This investment has helped the company grow and expand its operations.

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40,000 users

top 50
high performer
most used
tier 1 accuracy

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