


Principals
Design Services • 58 Lower Fort St, Level 1, Australia • 51-100 Employees
Company overview
| Headquarters | 58 Lower Fort St, Level 1, Dawes Point, New South Wales 2000, AU |
| Phone number | +61292513833 |
| Website | |
| NAICS | 5414 |
| SIC | 733 |
| Keywords | Brand Identity, Brand Strategy, Brand Architecture, Brand Communications, Brand Experience, Internal Branding, Brand Messaging, Digital Branding, Brand Guardianship, Brand Language, Brand Measurement |
| Employees | 51-100 |
| Socials |
Key Contacts at Principals
Mary Winter
Insights Director
Tom Sykes
Strategy Director
Carly Holland
Senior Account Director
Naomi Landau Eglick
Director, Consumer Brands
Carolina Silva
Account Director
Akshita Gopinath
Account Director
James Welch
Design Director
Wayde Bull
Founder & Planning Director
Moensie Rossier
Strategy Director And Principal
Charlie Rose
Strategy Director
Principals Email Formats
Principals uses 2 email formats. The most common is {first name} (e.g., john@principals.com.au), used 98.3% of the time.
| Format | Example | Percentage |
|---|---|---|
{first name} | john@principals.com.au | 98.3% |
{first name}{last name} | johndoe@principals.com.au | 1.7% |
About Principals
We make brands a force for positive change. As Australasia’s independent branding powerhouse, we’re for organisations with big ambitions and anyone looking to unlock the power of brand to step up. Across our offices in Sydney, Melbourne and Auckland, we’ve built a one-of-a-kind team delivering the widest range of brand capabilities. Strategists, researchers, planners, designers, animators, digital specialists and writers, all dedicated to solving branding challenges with nuance and ambition. We’ve been making brands a force for positive change since 1995. And today, we’re the most awarded agency in the APAC region. Let us show you why. Find out how we think 🔹 Listen in: ThoughtBubbles podcast on Spotify (http://bit.ly/4iipsfT) 🔹 Follow us: @principalsbranding
Principals revenue & valuation
| Annual revenue | $11,000,000 |
| Revenue per employee | $135,000 |
| Estimated valuation?This valuation is estimated based on industry average for the Design Services industry and current estimated revenues | $35,200,000 |
| Total funding | No funding |
Employees by Management Level
Total employees: 51-100
Seniority
Employees
Employees by Department
Principals has 43 employees across 9 departments.
Departments
Number of employees
Funding Data
Principals has never raised funding before.
Principals Tech Stack
Discover the technologies and tools that power Principals's digital infrastructure, from frameworks to analytics platforms.
CDN
Security
JavaScript libraries
Video players
CDN
SEO
Performance
JavaScript libraries
Miscellaneous
Security
Programming languages
Blogs
Frequently asked questions
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