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About Private Island

Private Island is a London-based Mixed-Media Production Paradise. We direct, produce and post unconventional commercials for the world's best brands, agencies and platforms. Over the last ten years, Director Chris Boyle and EP Helen Power have established PI as an (occasionally) serious contender in comedy-driven, VFX-heavy commercials, delivering films for Adobe, Bud Light, Ikea, Call of Duty, FIFA 22, Alienware, Pokémon, and Nike. Most importantly, we created our own brand of PI Rum (and a Christmas Album). PI studio has been an early adopter of AI, delivering commercial campaigns using Deepfaking and LLMs for Wieden Kennedy and Machine learning animation for Uncommon Creative Studio and Saatchi and Saatchi. Our viral AI experiments have had tens of millions of views, been featured in the New York Times, and lovingly described by the global press as 'A hallucinogenic nightmare!', 'What hell looks like!' and 'Joyful monstrosities!' Despite, or in fact because of this, Private Island remains committed to seeing AI as a tool that, when used ethically and creatively, can supercharge the future of moving image. Get in touch if you want to make your reality a dream.

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