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About Probe Research (Canada)

Probe Research is a public opinion and market research company based in Winnipeg, Manitoba. Probe Research has enjoyed steady growth in the North American research marketplace, providing insights to Fortune 500 companies, provincial and federal government departments and agencies, municipal governments, member and professional associations and not-for-profit organizations. The spirit of both social science and journalistic inquiry is deeply embedded into the DNA of our firm. We have a long history of providing insights on the most important issues of the day in the media and two of our principals also bring to the firm more than 25 years of working experience in the journalism field. Our clients benefit from their inquisitive nature and strong storytelling abilities, which is reflected in the questions we ask and the deliverables we provide to our clients. At a time when decision-makers and citizens require clear, accurate and easy-to-understand information more than ever, Probe Research marries this journalistic approach to data-gathering and storytelling with traditional social science rigour as well as emerging methodological approaches. Vision: We create knowledge by helping, citizens, consumers and stakeholders better understand one another and the world around them. Mission: We ask the questions and find the answers. We use both proven and emerging market research techniques to gather data and distill stories to reveal what truly matters. We help our clients use this knowledge to make smarter, better decisions. Guiding Principles 1. We love this work 2. We're driven by curiosity 3. We're empathetic 4. We tell the truth 5. We are storytellers

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