Problem2profit

About Problem2profit

25+ years experience, in the UK and Globally, for companies such as Samsung, McCain, Glanbia, Weetabix, Premier Foods and John West. My experience allows me to offer support at any stage of the growth journey. Specifically, I can support Commercial growth opportunities with: - Strategy & Planning: Where will growth come from / where do we focus? I have developed and executed all types of strategic plans: 3-5 Year Business Plans; Market entry; Brand and Category growth, and Annual brand plans - Brand Positioning: What do we stand for / How do we differentiate? I have successfully repositioned several well-known brands including John West (Strength); McCain (Goodness); Loyd Grossman (Flavour); Avonmore (Milk Experts) - Brand activation: How do we stand out / How do we drive usage? I have delivered many marketing campaigns, including sponsorships, sports partnerships and CSR programmes - Innovation Delivery: What new ideas could we create, and how? I have successfully grown many brands through new products and packaging launches, including securing patents. I have also rebuilt innovation processes from concept generation through to launch - Consumer Insights: Who are we targeting / Where do we look for insights? I have developed Consumer Segmentation models - Retailer Strategy: Which customers are key / How do we manage resources? I can develop channel strategies and a retailer prioritisation matrix to help align resources - Pricing & Revenue Growth: How do we maximise value and profit? Pricing is an area of specific interest, with experience of pricing strategy, trade investment, cost recovery and pack price architecture - Team Development: Do the teams have the skills needed? I have led several marketing capability development programmes; as well as coaching and mentoring The key is getting to the real heart of any problem, spotting the opportunity hidden inside, and unlocking it. Want help - Let's connect! E: jon.burton@problem2profit.co.uk

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