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About Public Pricing

Public Pricing® LLC, is a seller and buyer collaboration sales system, focusing on the real estate offered with no specific pricing predetermined in advance. The system was developed by Fred DeFalco over his 42-year real estate career as a broker and auctioneer. In 2010 the system was so developed and systematized he received a trademark from the US Patent Office. The foundation of the Public Pricing® System is generating traffic and getting the public to consider the real estate offered, not a price on the real estate. By soliciting any and all offers; potential prospects, outside brokers and the general public are called upon along with market intelligence to determine accurate and true market value for a sale to usually occur in 45 days or less. The Public Pricing® System works in any market, good or bad. Through Public Pricing®, properties sell more efficiently, more quickly and at the best prices for both buyers and sellers versus any other conventional or auction marketing system. A search in any MLS system shows many properties on the market for hundreds of days, sometimes a 1000+ with many price reductions which always results in financial loss for the seller. The Public Pricing® System consists of two phases. Majority of properties sell in Phase One, within 45 days or less. In phase one Fred DeFalco calls it marketing on steroids. In military terms it is like having the Navy Seals get it done quickly, versus a long-term battle. The Public Pricing™ “Open Bid” strategy will: A) Differentiate the selling process of your home from all others. B) Demand immediate attention from the public. C) Incite action and response from potential buyers and stir up dormant buyers. D) Establish value by the real estate opportunity offered, not the pricing. E) All the focus is placed on the property and the offering. F) Clarify all economic ambiguity, all emphasis is on VALUE not PRICE

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