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About Puro Analytics

Puro Analytics enables you to track your biodiversity impact and take action based on real life data. We use environmental DNA (eDNA) which offers a fast, accurate, cost effective and non-invasive way to bring your nature data visible. Environmental DNA (eDNA) is genetic material shed by organisms into their surroundings through skin cells, waste, mucus, or other biological traces. By collecting water, soil, or air samples, we can extract and analyze this DNA to detect species present in an environment without needing to capture or disturb them. Using advanced sequencing technologies and bioinformatics, we identify species from tiny fragments of DNA, making eDNA a powerful tool for biodiversity monitoring, conservation, and environmental research.

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