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About Radiance Insights

Tap into the power of predictive intelligence, developed exclusively for museums, botanic gardens, science centers, historic sites, zoos, and aquaria. Developed and field-tested for more than 15 years, our unique research approach identifies, categorizes, and validates substantially all human motivations that predict visitor, member, and donor behaviors. Reflecting data from museum visitors across the U.S. and paired with proprietary algorithms that consider billions of data points and combinations of motivations (both rational and emotional), our unique research methodology identifies the precise set of motivations that yield the greatest predictive strength (highest probability) to drive visitor, member, and donor behavior. We apply an evidence-based research methodology grounded in the science of emotional connection to reveal the specific motivations that matter, helping museums and cultural organizations understand their audiences on a newfound level, enabling them to build deeper, more valuable relationships with visitors, members, and donors.

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