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About Radical. Clothing UK

The most common question we get asked is why are we pushing mental health awareness through a clothing brand? And the answer is never just a simple one... A common reaction to when someone reaches out for support in the outdoor sports community is "But you surf, how can you be feeling depressed?” and it made us realise that there’s a lot of image-based stereotyping involved in these so called ‘cool’ sports. It’s almost as if you are a super rad person if you snowboard and have zero problems, but if you mention that you may have some kind of mental health problem, it’s too real and you are then opened to judgemental people, the status is removed from you. So, why not launch a clothing brand, with a simple but effective logo, but also holds a message that says it's ok to talk about mental health whilst making charity donations with proceeds of certain lines and ranges. There’s a reason why we do these adrenaline rush sports, and the benefits may be a lot better than we originally thought. All we need to do now is work on the awareness of mental health within board sports, check in with each other, lose the stigma and break down that barrier… After all, if you’re reading this, we all have something in common and we can make a difference one day at a time.

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